Based on your location, we recommend you check out this version of the page instead:. Google's TrueView is built on the promise that you'll only pay when someone chooses to watch your video ad. Why bombard users with ads they don't want to see? With TrueView, you give them a choice, and it's a win-win: Viewers see videos they're curious about, and you get more views from an audience you know is interested. And since you choose what you want to pay for a view, you get the right audience at the right price. TrueView ads are opt-in, so you aren't restricted by time limits. This means you have the freedom to experiment with creative formats—try a longer product demo, testimonial or how-to video demonstrating your product in action. With TrueView you can take the time to tell your story.
Types of YouTube ads
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We work hard to create custom videos that speak to different audiences depending on where they might be in the buyer funnel or maybe beyond. Yes we use these videos to run effective and affordable video campaigns in Google Ads, but we can also use them in a lot more ad formats on Google Ads. One of the biggest benefits of running YouTube ads is the reach we get to drive awareness. Besides video campaigns, we can utilize our videos in various ways on the display network too. Here are some ways you can utilize your current video content on YouTube to enhance the display campaigns you may already be running. You can customize these lightbox ads with a variety of elements such as images, a retail feed from your merchant center, messages, call-to-action buttons, stylization and of course videos. With a lightbox ad, you pay on a CPE cost-per-engagement bidding strategy. When the ad is visible to the user, they will only see a thumbnail image. The user has to hover their mouse over the ad for a couple of seconds to see the content on the inside. Once the ad opens, then the advertiser will be charged.
You can only target ads to countries where YouTube allows ads. Availability may differ between countries. See the list of supported countries. YouTube's unique combination of video access, sharing, and community creates an unmatched opportunity for audience engagement. Sight, sound, and motion can elicit emotional involvement with content that you don't get with other forms of media. You can facilitate discovery of and engagement shares, comments, and likes with your video ads by promoting them using YouTube advertising and hosting them on a YouTube curated profile page. Video creators can learn an enormous amount about their viewers through a sophisticated set of measurement tools, including YouTube Analytics. Audience demographics, levels of engagement, and performance compared to similar videos are just some of the data available.