The Nigerian singer Mr. Eazi announced the 30 artists who will take part in the second edition of his talent incubator program emPawa Africa on Wednesday. Eazi launched emPawa in with the goal of investing in promising artists early so they could develop self-sustaining careers. Derobie, who scored hits last year after connecting with emPawa. Initially Mr. The money was meant to cover the cost of a music video. While many streaming services that are popular in the U. Eazi explains. The cost of videos and the cost of production have increased since the last time.
Nigeria has dominated the Afrobeats scene for years with its heady mix of local music, global pop, and hip-hop. Half the magic is in the language: This man can slide from the Queen's English to fluent Yoruba in the space of a single line, touching on Ghanaian pidgin English along the way. It makes for a heady, border-erasing listen. This is instant street party music, and it's made Eazi popular on the tour circuit. There, his engineering studies vied for attention with his burgeoning career as a club promoter. Eventually, the music won.
There has been no investment of this type or magnitude in the Nigerian music space before. They get it for physical properties but not for music. Upfront payments would be made on the revenue for the artists, which gives them more capital to expand their creativity. The upfront payments would be paid back in installments by the artists as the investments on their earnings rise. The platform would help upcoming creative upload their songs for naira.
Eazi is launching a fund that will invest in Africa's stars of the future. Chat with us in Facebook Messenger. Find out what's happening in the world as it unfolds. Eazi has created the Africa Music Fund to support existing and emerging African musicians on the continent. More Videos